Trends · data through September 2026

Travel Services in California

Iceflower tracks 173 stores from 161 travel service chains in California.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
161
Tracked stores
173
Consumer panel
130M+

Growth ranking

Fastest-growing tracked travel service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Port of San Diego and Smarte Carte sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Port of San Diego - -6.5%
2 Smarte Carte - -78.4%
  • Turo
  • Scott Dunn Travel
  • Fontana Truck Stop Center
  • San Francisco
  • San Mateo
  • Trafalgar
  • Travel Jam
  • Other tracked chains

Store footprint

Store map

173 tracked store locations in California. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 14 of the 173 stores (8%); 153 of the 161 tracked chains have a single store here. 1% of the tracked leisure & travel stores here are travel services, the same share as across the United States.

  • Turo (1)
  • Scott Dunn Travel (1)
  • Fontana Truck Stop Center (1)
  • San Francisco (4)
  • San Mateo (1)
  • Trafalgar (1)
  • Travel Jam (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 San Francisco 4
  • 2 Port of San Diego 3
  • 3 Smarte Carte 3
  • 4 Go Rentals 2
  • 5 Millbrae 2
  • 6 Union Pacific Railroad 2
  • 7 Death Valley 2
  • 8 Ludlow 2
  • 9 Lax Travel 1
  • 10 LAX International Airport 1
  • 11 Leisure Town Road 1
  • 12 Newhall Pass 1
  • 13 Passport Relief 1
  • 14 Uptown Design District 1
  • 15 Two Souls, One Journey 1
  • 16 Chesapeake Bay Bridge 1
  • 17 SFMTA Presidio Sales Kiosk 1
  • 18 La Metro Transportation 1
  • 19 Calaveras County Visitors Bureau 1
  • 20 Hillbilly Reststop 1
  • 21 Jenner Visitor Center 1
  • 22 RushMyPassport in FedEx Office 1
  • 23 CLEAR 1
  • 24 Highway 67 1
  • 25 Photo Center 1
  • 26 Highway 280 1
  • 27 California Welcome Center 1
  • 28 Vallejo Bridge 1
  • 29 DreamStore 1
  • 30 Coronado Cab Co. 1
  • 31 Sonoma County Tourism 1
  • 32 Travelzoo Com Sales 1
  • 33 Montecito Village Travel 1
  • 34 Happy Tour Travel Agency 1
  • 35 Cultural Italy 1
  • 36 North American Tours 1
  • 37 Armstrong Redwoods Visitors Center 1
  • 38 Travel Leaders 1
  • 39 Del Mar Station Parking 1
  • 40 Rosamond 1
  • 41 Anaheim Tour Company 1
  • 42 Elite Travel 1
  • 43 Visit Walnut Creek 1
  • 44 Eastern Sierra Interpretive Association 1
  • 45 Redlands Visitor Center 1
  • 46 Imperial Valley 1
  • 47 Napa Valley Visitors 1
  • 48 Sweet Travels 1
  • 49 SF Mission Travel 1
  • 50 Visit Simi Valley 1

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