Trends · data through September 2026

Recreational Locations in California

Iceflower tracks 274 stores from 260 recreational location chains in California.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
260
Tracked stores
274
Consumer panel
130M+

Growth ranking

Fastest-growing tracked recreational location chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Yosemite Axe Throwing and Open Gym Premier sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Yosemite Axe Throwing - +19.4%
2 Open Gym Premier - -12.9%
  • Los Angeles Dodgers
  • Torrey Pines Golf Course
  • Open Gym Premier
  • Hyatt Regency Mission Bay
  • Chula Vista Golf Course
  • Santee Lakes
  • Paradise Cove Beach
  • Other tracked chains

Store footprint

Store map

274 tracked store locations in California. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 14 of the 274 stores (5%); 251 of the 260 tracked chains have a single store here. 2% of the tracked leisure & travel stores here are recreational locations, the same share as across the United States.

  • Los Angeles Dodgers (1)
  • Torrey Pines Golf Course (1)
  • Open Gym Premier (3)
  • Hyatt Regency Mission Bay (1)
  • Chula Vista Golf Course (1)
  • Santee Lakes (1)
  • Paradise Cove Beach (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 The Lab 4
  • 2 Open Gym Premier 3
  • 3 Yosemite Axe Throwing 3
  • 4 Mendocino 2
  • 5 Bolsa Chica State Beach 2
  • 6 Venice Beach 2
  • 7 Cabrillo Beach Pier 2
  • 8 Santa Monica Beach 2
  • 9 Redwood Fitness 1
  • 10 Body Mechanix Fitness 1
  • 11 Pirate Coast Paddle Company 1
  • 12 Talega Golf Club Practice Facility 1
  • 13 ROK Your Body Oakland 1
  • 14 Antelope AYSO 1
  • 15 LA Kings Ice 1
  • 16 Burbank Tennis Center 1
  • 17 Fox Raceway 1
  • 18 Ringtime Fitness 1
  • 19 Harbor Island Park 1
  • 20 The Highlands 1
  • 21 Vandenberg Rod & Gun Club 1
  • 22 Bay City Basketball Headquarters 1
  • 23 Morro Bay CA 1
  • 24 Lake Shasta 1
  • 25 Oceanside Tennis 1
  • 26 Warm Springs Creek 1
  • 27 San Dieguito Trails 1
  • 28 Power Up Fitness 1
  • 29 Safari Club International 1
  • 30 Cal City MX Park 1
  • 31 Pine Valley Ohv 1
  • 32 Twin Arbors Private Sports Club 1
  • 33 Lake of the Springs 1
  • 34 New York Family Fitness 1
  • 35 Campus Basketball 1
  • 36 Dublin High School Tennis Courts 1
  • 37 Clarke Swim Center 1
  • 38 Annachi Kadai 1
  • 39 Chula Vista Elite Athlete Training Center 1
  • 40 World Of Raving 1
  • 41 Two Harbors 1
  • 42 War Memorial Gymnasium 1
  • 43 Encinitas Ranch Trails 1
  • 44 Pacific Coast Tennis 1
  • 45 NorCal Elite San Ramon 1
  • 46 Saint Mary's Recreation Center 1
  • 47 Half Moon Bay Dog Sports 1
  • 48 The Pad Climbing 1
  • 49 Racquet Club of Irvine 1
  • 50 Seal Beach Tennis Center 1

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