Trends · data through September 2026

Recreational Equipment Rental Services in California

Iceflower tracks 98 stores from 88 recreational equipment rental service chains in California. Wheel Fun Rentals grew fastest over the last year, ahead of Ray's Rentals and Metro Bike Share.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
88
Tracked stores
98
Consumer panel
130M+

Growth ranking

Fastest-growing tracked recreational equipment rental service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wheel Fun Rentals and Ray's Rentals sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wheel Fun Rentals logo Wheel Fun Rentals - +19.7%
2 R Ray's Rentals - -6.3%
3 M Metro Bike Share - -36.5%
  • Miller's Landing Resort
  • Bass Lake Boat Rentals and Watersports
  • Ford GoBike
  • Truckee River Rafting
  • Newport Landing
  • Boardwalk Sports
  • Davey's Locker
  • Other tracked chains

Store footprint

Store map

98 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Miller's Landing Resort (1)
  • Bass Lake Boat Rentals and Watersports (1)
  • Ford GoBike (1)
  • Truckee River Rafting (1)
  • Newport Landing (1)
  • Boardwalk Sports (1)
  • Davey's Locker (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 M Metro Bike Share 4
  • 2 W Wheel Fun Rentals logo Wheel Fun Rentals 3
  • 3 R Ray's Rentals 3
  • 4 U Unlimited Biking logo Unlimited Biking 2
  • 5 S Steve's ATV Rentals 2
  • 6 B Boneshaker Electric Bikes 2
  • 7 K Kayak Connection 1
  • 8 S Shaver Lake Marina 1
  • 9 O OARS California Rafting 1
  • 10 V Venice Boardwalk Bike Rental 1
  • 11 C Cheap Rentals 1
  • 12 B Balboa Fun Tours and Rentals 1
  • 13 P Pro SUP Shop 1
  • 14 L La Jolla Sea Cave Kayaks 1
  • 15 C Catch a Canoe and Bicycles, Too 1
  • 16 B Bay Area Bike Share 1
  • 17 V Venice Beach Rentals 1
  • 18 B Boardwalk Beach Rides 1
  • 19 R River's End Rafting 1
  • 20 P Pedal Up Bikes & Boards 1
  • 21 H Hopper Boat Rentals 1
  • 22 S Shaver Lake Watersports 1
  • 23 L Los Angeles & Temple 1
  • 24 R Radd Action Sports 1
  • 25 S San Diego Bike Rentals 1
  • 26 O Off Road Rentals & Tours 1
  • 27 M McKinna Yachts 1
  • 28 C Corner of Paradise 1
  • 29 R Rialto ebikes 1
  • 30 J Jack's Snack Bar 1
  • 31 C Catalina Jet Ski Rentals 1
  • 32 P Paddle Sports Center 1
  • 33 S Sacramento Yacht Charter 1
  • 34 B Bird Ave at Coe Ave 1
  • 35 S Santa Monica Public Bike Rental 1
  • 36 L Lake Perris Marina 1
  • 37 C Channel Islands Kayak Center 1
  • 38 C Club Nautique 1
  • 39 M Marina Bike Rentals 1
  • 40 J Joyride Bike Rentals & Tours 1
  • 41 D Dogpatch Paddle logo Dogpatch Paddle 1
  • 42 S Southwind Kayak Center 1
  • 43 S Steve's ATV Rental 1
  • 44 N Newport Beach Bike Rentals 1
  • 45 S Seaforth Boat Rentals and Jet Ski Rentals 1
  • 46 A Aventura Sailing Association logo Aventura Sailing Association 1
  • 47 A Adrift Tahoe 1
  • 48 T Tahoe Boat Co 1
  • 49 A Athena Charters 1
  • 50 P Pismo Beach Bike Rentals 1

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