Trends · data through September 2026

Leisure & Travel trends in Santa Cruz-Watsonville, CA

Iceflower tracks 109 stores from 106 leisure & travel chains in Santa Cruz-Watsonville, CA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
106
Tracked stores
109
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 Choice Hotels - -8.0%
  • Hotels & Rentals
  • Park
  • Motel
  • Golf Course
  • Music Venue
  • Train Station
  • Movie Theater
  • Other categories

Store footprint

Store map

109 tracked store locations in Santa Cruz-Watsonville, CA, colored by category. The top 5 chains by store count run 8 of the 109 stores (7%); 104 of the 106 tracked chains have a single store here. 14% of the tracked leisure & travel stores here are parks, against 8% across California.

  • Hotels & Rentals (33)
  • Park (15)
  • Motel (6)
  • Golf Course (6)
  • Music Venue (4)
  • Train Station (4)
  • Movie Theater (3)
  • Other categories

Top tracked chains by store count

  • 1 Choice Hotels 3
  • 2 Santa Cruz 2
  • 3 The Aqua Pacific Hotel 1
  • 4 Museum of Art & History 1
  • 5 Henry Cowell Redwoods State Park 1
  • 6 Big Basin Redwoods State Park 1
  • 7 Cabrillo Gallery 1
  • 8 Smiley Orca Face Painting and Natural Henna 1
  • 9 Santa Cruz County Fairgrounds 1
  • 10 Radical Movement Factory 1
  • 11 UCSC Arboretum 1
  • 12 Santa Cruz Thrill Center 1
  • 13 Bayside Marine 1
  • 14 Best Western Plus 1
  • 15 Pajaro Valley Arts 1
  • 16 Ocean Lodge 1
  • 17 Cabrillo College Theater 1
  • 18 Santa Cruz Hotel 1
  • 19 Del Mar Theatre 1
  • 20 Santa Cruz Warriors 1
  • 21 Felton Music Hall 1
  • 22 Santa Cruz Surf Camp 1
  • 23 Super 8 1
  • 24 Bay Front Inn 1
  • 25 Surf City Inn & Suites 1
  • 26 Torch Lite Inn 1
  • 27 Roaring Camp Railroads 1
  • 28 Santa Cruz Boatyard 1
  • 29 Wilder Ranch State Park 1
  • 30 Rock & Roll 1
  • 31 Henry Cowell Redwood Loop 1
  • 32 Henry Cowell Redwood State Park 1
  • 33 Santa Cruz Metro 1
  • 34 Inns of Santa Cruz 1
  • 35 Aptos Little League Fields 1
  • 36 Seacliff State Beach 1
  • 37 Aptos Seascape Golf Course 1
  • 38 Santa Cruz Little League 1
  • 39 State Park Beach 1
  • 40 UCSC Student Union 1
  • 41 Seascape Golf Club 1
  • 42 Black's Beach 1
  • 43 Ben Lomond Waste Transfer Station 1
  • 44 Giggles-N-Wiggles 1
  • 45 Santa Cruz Museum of Art & History 1
  • 46 Santa Cruz Shakespeare 1
  • 47 GameStop 1
  • 48 Hotel Solares 1
  • 49 California State Park 1
  • 50 Golden Gate Villa 1

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