Growth
Element against its category
The biggest tracked US hotels chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Element's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Courtyard by Marriott
|
-6.2% |
| 2 |
H
Hampton Inn & Suites
|
-4.2% |
| 3 |
G
Great Wolf Lodge
|
+6.1% |
| 4 |
M
Marriott
|
-4.7% |
| 5 |
H
Hilton
|
-3.5% |
| 6 |
C
Choice Hotels
|
-8.3% |
| 7 |
S
SpringHill Suites
|
-3.3% |
| 8 |
H
Hilton Garden Inn
|
-5.5% |
| 9 |
H
Holiday Inn Express & Suites
|
+1.1% |
| 10 |
R
Residence Inn
|
-4.8% |
| 92 |
E
Element
|
+18.9% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Element locations across 11 US states.
Tracked stores by state
- Florida 3
- Georgia 2
- Maryland 2
- Tennessee 2
- Virginia 2
- California 1
- Colorado 1
- North Carolina 1
- New Jersey 1
- New York 1
- Washington 1
Customer overlap
Who shops at Element
Tracked chains Element customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Garden Roof Top
100
The Garden Roof Top
100
7
7 West Bistro Grill
69
E
Euphoria
37
W
Watershed
30
More trends