Growth
Element against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Element's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hampton Inn & Suites | -2.2% |
| 2 | Choice Hotels | -5.1% |
| 3 | Courtyard by Marriott | -2.0% |
| 4 | Marriott | -2.9% |
| 5 | Hilton | +0.9% |
| 6 | Fairfield Inn & Suites | +1.6% |
| 7 | Potawatomi Hotel | +6.3% |
| 8 | Residence Inn | +3.0% |
| 9 | Hilton Garden Inn | -2.0% |
| 10 | SpringHill Suites | +0.5% |
| 87 | Element | -5.3% |
Share of tracked category spend, indexed
Store footprint
Store map
48 tracked Element locations across 23 US states. California, Florida, and Missouri hold 35% of them.
Tracked stores by state
- California 8
- Florida 6
- Missouri 3
- New York 3
- Texas 3
- Colorado 2
- Georgia 2
- Maryland 2
- New Jersey 2
- Tennessee 2
- Virginia 2
- Washington 2
- Alabama 1
- Arkansas 1
- Louisiana 1
- Massachusetts 1
- Michigan 1
- Minnesota 1
- Montana 1
- North Carolina 1
- New Mexico 1
- Nevada 1
- South Carolina 1
Customer overlap
Who shops at Element
Tracked chains Element customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends