Trends · data through September 2026

Parks in California

Iceflower tracks 878 stores from 832 park chains in California. Big Sur grew fastest over the last year, ahead of Ghirardelli Soda Fountain & Chocolate Shop and Mission Bay.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
832
Tracked stores
878
Consumer panel
130M+

Growth ranking

Fastest-growing tracked park chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Big Sur and Ghirardelli Soda Fountain & Chocolate Shop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Big Sur - +12.6%
2 Ghirardelli Soda Fountain & Chocolate Shop - +7.6%
3 Mission Bay ▲1 -4.1%
4 South Coast Plaza ▼1 -28.4%
5 Live Oak Park - -36.7%
6 Imperial Beach - -44.2%
  • Mariners Park
  • Imperial Beach
  • Pleasanton Centennial Trail
  • Sesame Place
  • Ghirardelli Soda Fountain & Chocolate Shop
  • Lake Elsinore
  • Kern River
  • Other tracked chains

Store footprint

Store map

878 tracked store locations in California. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 16 of the 878 stores (2%); 795 of the 832 tracked chains have a single store here. 8% of the tracked leisure & travel stores here are parks, against 7% across the United States.

  • Mariners Park (1)
  • Imperial Beach (3)
  • Pleasanton Centennial Trail (1)
  • Sesame Place (1)
  • Ghirardelli Soda Fountain & Chocolate Shop (3)
  • Lake Elsinore (2)
  • Kern River (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 Big Sur 4
  • 2 South Coast Plaza 3
  • 3 Imperial Beach 3
  • 4 Ghirardelli Soda Fountain & Chocolate Shop 3
  • 5 Mission Bay 3
  • 6 Live Oak Park 3
  • 7 Point Reyes National Park 3
  • 8 Folsom Lake 2
  • 9 Rancho Park 2
  • 10 Highland Park 2
  • 11 Santa Cruz 2
  • 12 Dolores Park 2
  • 13 Corona del Mar 2
  • 14 Golden Gate Park 2
  • 15 Main Street Park 2
  • 16 River Walk 2
  • 17 Discovery Park 2
  • 18 Balboa Park 2
  • 19 Sun Valley Park 2
  • 20 Howarth Park 2
  • 21 Lake Elsinore 2
  • 22 Sunset Park 2
  • 23 Admiral Baker Park 2
  • 24 Kern River 2
  • 25 Santa Cruz Beach 2
  • 26 Palm Springs Dog Park 1
  • 27 Cabrillo Canyon 1
  • 28 Kelseyville Park 1
  • 29 Japanese Friendship Garden 1
  • 30 Orangecrest Park 1
  • 31 San Lorenzo Park 1
  • 32 Park St 1
  • 33 Placerville City Park 1
  • 34 Woodward BBQ 1
  • 35 Cabrillo National Park 1
  • 36 DryTown Water Park 1
  • 37 Lake Del Valle 1
  • 38 Walter S. Johnson Park 1
  • 39 San Pablo Reservoir 1
  • 40 Balboa Bay 1
  • 41 Blacow Park 1
  • 42 Sunset Cliffs 1
  • 43 Juan Bautista de Anza National Historic Trail 1
  • 44 Alameda Park 1
  • 45 Mt Diablo State Park 1
  • 46 Dillon Beach 1
  • 47 Garden Valley Park 1
  • 48 Big Bear Lake 1
  • 49 Grossmont Park 1
  • 50 Cardiff Beach 1

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