Trends · data through September 2026

Leisure & Travel trends in Salinas, CA

Iceflower tracks 179 stores from 170 leisure & travel chains in Salinas, CA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
170
Tracked stores
179
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. American Legion and Motel 6 sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 American Legion - +9.1%
2 Motel 6 - -19.9%
  • Hotels & Rentals
  • Golf Course
  • Motel
  • Movie Theater
  • Park
  • Museum
  • Social Club
  • Other categories

Store footprint

Store map

179 tracked store locations in Salinas, CA, colored by category. The top 5 chains by store count run 14 of the 179 stores (8%); 165 of the 170 tracked chains have a single store here. 8% of the tracked leisure & travel stores here are golf courses, against 4% across California.

  • Hotels & Rentals (83)
  • Golf Course (15)
  • Motel (9)
  • Movie Theater (8)
  • Park (8)
  • Museum (5)
  • Social Club (4)
  • Other categories

Top tracked chains by store count

  • 1 Motel 6 5
  • 2 American Legion 3
  • 3 GameStop 2
  • 4 Cinemark 2
  • 5 Best Western 2
  • 6 High Scores Arcade 1
  • 7 Monterey Bay F.C. 1
  • 8 Monterey Surf Inn Downtown 1
  • 9 The Preserve Golf Club 1
  • 10 Pajaro Valley Golf Club 1
  • 11 Gateway Lodge 1
  • 12 El Estero Boating 1
  • 13 Munras Inn 1
  • 14 Salinas Valley Fairgrounds 1
  • 15 Hotel 1110 1
  • 16 Monarch Resort 1
  • 17 Premiere Cinemas 1
  • 18 Inn By The Bay Monterey 1
  • 19 Los Padres National Forest 1
  • 20 National Steinbeck Center 1
  • 21 American Airlines 1
  • 22 World's Largest Artichoke 1
  • 23 Monterey County Fairgrounds 1
  • 24 The Club at Crazy Horse Ranch 1
  • 25 The Monterey Hotel 1
  • 26 Hotel Pacific 1
  • 27 SureStay Hotel by Best Western Seaside Monterey 1
  • 28 Comfort Inn 1
  • 29 Pacific Gardens Inn 1
  • 30 Red Lion Hotel Monterey 1
  • 31 Pfeiffer Big Sur Campground 1
  • 32 Best Western The Inn & Suites Pacific Grove 1
  • 33 Home2 Suites by Hilton at the Dunes on Monterey Bay 1
  • 34 Candle Light Inn 1
  • 35 Poppy Hills Golf Course 1
  • 36 Ramada 1
  • 37 Links Club 1
  • 38 Aura Inn 1
  • 39 BLu Pacific Hotel 1
  • 40 Del Monte Golf Course 1
  • 41 The Club at Pasadera 1
  • 42 Californian 1
  • 43 Moss Landing Harbor District 1
  • 44 Pelican Inn Monterey 1
  • 45 Red Roof Inn & Suites Monterey 1
  • 46 Choice Hotels 1
  • 47 Studio 171 1
  • 48 Carmel River 1
  • 49 Highway 68 1
  • 50 Monterey Sports Center 1

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