Growth
Ramada against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ramada's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Choice Hotels
|
-5.3% |
| 2 |
H
Hampton Inn & Suites
|
-1.0% |
| 3 |
C
Courtyard by Marriott
|
-2.4% |
| 4 |
H
Holiday Inn Express & Suites
|
+4.1% |
| 5 |
M
Marriott
|
-1.7% |
| 6 |
H
Hilton
|
+0.5% |
| 7 |
R
Residence Inn
|
+2.9% |
| 8 |
P
Potawatomi Hotel
|
+7.5% |
| 9 |
H
Hilton Garden Inn
|
-1.3% |
| 10 |
F
Fairfield Inn & Suites
|
+1.7% |
| 75 |
R
Ramada
|
-18.3% |
Share of tracked category spend, indexed
Store footprint
Store map
131 tracked Ramada locations across 36 US states.
Tracked stores by state
- Florida 16
- California 15
- Georgia 7
- New Jersey 7
- Texas 7
- New York 6
- Washington 5
- Louisiana 4
- Maryland 4
- Pennsylvania 4
- Tennessee 4
- Arizona 3
- Colorado 3
- Indiana 3
- Kentucky 3
- Maine 3
- Missouri 3
- North Carolina 3
- Oklahoma 3
- South Carolina 3
- Connecticut 2
- Iowa 2
- Illinois 2
- Michigan 2
- Mississippi 2
- Nevada 2
- Ohio 2
- Virginia 2
- Wisconsin 2
- Alaska 1
- Alabama 1
- Massachusetts 1
- Minnesota 1
- New Mexico 1
- Oregon 1
- Utah 1
Customer overlap
Who shops at Ramada
Tracked chains Ramada customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hy-Vee Distribution
100
Hy-Vee Distribution
100
S
Sports Page
29
H
Homemakers
13
Homemakers
13
More trends