Trends · data through September 2026

Museums in California

Iceflower tracks 262 stores from 251 museum chains in California.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
251
Tracked stores
262
Consumer panel
130M+

Growth ranking

Fastest-growing tracked museum chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 County of Los Angeles - -17.8%
  • USS Midway Museum
  • California Academy of Sciences
  • de Young Museum
  • California Science Center
  • Lucas Museum Of Narrative Art
  • Petersen Automotive Museum
  • Ronald Reagan Presidential Library and Museum
  • Other tracked chains

Store footprint

Store map

262 tracked store locations in California. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 11 of the 262 stores (4%); 241 of the 251 tracked chains have a single store here. 2% of the tracked leisure & travel stores here are museums, the same share as across the United States.

  • USS Midway Museum (2)
  • California Academy of Sciences (2)
  • de Young Museum (1)
  • California Science Center (1)
  • Lucas Museum Of Narrative Art (1)
  • Petersen Automotive Museum (1)
  • Ronald Reagan Presidential Library and Museum (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 County of Los Angeles 3
  • 2 Sensorio 2
  • 3 San Diego Air & Space Museum 2
  • 4 Los Angeles County Museum of Art 2
  • 5 Californian 2
  • 6 Filoli 2
  • 7 Exploratorium 2
  • 8 Ronald Reagan Presidential Library and Museum 2
  • 9 California Academy of Sciences 2
  • 10 USS Midway Museum 2
  • 11 Timken Museum of Art 1
  • 12 San José Museum of Art 1
  • 13 Fallbrook Gem And Mineral Museum 1
  • 14 Marin Museum of Bicycling 1
  • 15 Museum of Us 1
  • 16 LA Plaza de Cultura y Artes 1
  • 17 Children's Discovery Museum of San Jose 1
  • 18 Ojai Valley Museum 1
  • 19 Exploratorium at the Palace of Fine Arts 1
  • 20 Cayton Children's Museum 1
  • 21 Fullerton Museum Center 1
  • 22 San Francisco Railway Museum 1
  • 23 Eleven53 Interpretive Center 1
  • 24 Antique Gas & Steam Engine Museum 1
  • 25 Casa Romantica Cultural Center and Gardens 1
  • 26 Long Beach Museum of Art 1
  • 27 Museum of 3D Illusions 1
  • 28 Haggin Museum 1
  • 29 The Museum of Jurassic Technology 1
  • 30 Santa Paula Art Museum 1
  • 31 Agua Caliente Cultural Museum 1
  • 32 Marconi Automotive Museum 1
  • 33 Museum of Making Music 1
  • 34 Downieville Museum 1
  • 35 The MADE 1
  • 36 California State Railroad Museum Foundation 1
  • 37 Bay Area Discovery Museum 1
  • 38 Jurupa Mountains Discovery Center 1
  • 39 Estrella Warbird Museum 1
  • 40 Pacific Coast Air Museum 1
  • 41 Red Barn Museum 1
  • 42 Palomar Observatory 1
  • 43 Santa Barbara Museum of Natural History 1
  • 44 California Surf Museum 1
  • 45 The Saint 1
  • 46 The Hollywood Museum 1
  • 47 Academy Museum of Motion Pictures 1
  • 48 National Steinbeck Center 1
  • 49 World of Wonders Science Museum 1
  • 50 Rosicrucian Egyptian Museum 1

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