Trends · data through August 2026

Hotels in the United States

Iceflower tracks 8,491 stores from 2,978 hotels chains in the United States. Element grew fastest over the last year, ahead of Fairfield by Marriott and Aloft.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,978
Tracked stores
8,491
Consumer panel
130M+

Growth ranking

Fastest-growing tracked hotels chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Element and Fairfield by Marriott sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Element logo Element ▲7 +18.9%
2 F Fairfield by Marriott logo Fairfield by Marriott ▲7 +16.0%
3 A Aloft logo Aloft ▲4 +12.9%
4 S Staybridge Suites logo Staybridge Suites ▲5 +12.0%
5 H Hotel Indigo logo Hotel Indigo ▲3 +10.4%
6 T The Venetian ▲2 +8.9%
7 C Country Inn & Suites logo Country Inn & Suites ▲1 +8.4%
8 C Canopy by Hilton logo Canopy by Hilton ▲5 +8.1%
9 R Resorts world logo Resorts world ▲3 +7.5%
10 T The Ritz-Carlton logo The Ritz-Carlton - +7.2%
11 G Great Wolf Lodge logo Great Wolf Lodge ▲2 +6.1%
12 N Navy Lodge Jacksonville ▲1 +4.5%
13 S Sheraton logo Sheraton ▲1 +4.0%
14 D Drury Hotels logo Drury Hotels ▲4 +3.9%
15 A AC Hotel logo AC Hotel - +3.2%
  • Courtyard by Marriott
  • Hampton Inn & Suites
  • Great Wolf Lodge
  • Marriott
  • Hilton
  • Choice Hotels
  • SpringHill Suites
  • Other tracked chains

Store footprint

Store map

8,491 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Courtyard by Marriott (442)
  • Hampton Inn & Suites (355)
  • Great Wolf Lodge (22)
  • Marriott (177)
  • Hilton (110)
  • Choice Hotels (388)
  • SpringHill Suites (226)
  • Other tracked chains

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