Trends · data through June 2026

Hotels in the United States

Iceflower tracks 8,213 stores from 2,836 hotels chains in the United States. Hard Rock Hotel & Casino grew fastest over the last year, ahead of Westin and Element.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,836
Tracked stores
8,213
Consumer panel
130M+

Growth ranking

Fastest-growing tracked hotels chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hard Rock Hotel & Casino and Westin sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hard Rock Hotel & Casino ▲8 +19.8%
2 W Westin logo Westin ▲3 +16.2%
3 E Element logo Element ▲6 +15.7%
4 F Fairfield by Marriott Inn & Suites logo Fairfield by Marriott Inn & Suites ▲6 +14.9%
5 S Staybridge Suites logo Staybridge Suites ▲2 +10.9%
6 H Hotel Indigo logo Hotel Indigo ▲6 +9.0%
7 A Aloft logo Aloft ▲2 +8.6%
8 W Wyndham logo Wyndham ▲4 +8.4%
9 C Canopy by Hilton logo Canopy by Hilton ▲6 +8.0%
10 C Country Inn & Suites logo Country Inn & Suites ▼1 +7.1%
11 W Westgate Resorts logo Westgate Resorts +6.1%
12 G Great Wolf Lodge logo Great Wolf Lodge ▲3 +4.6%
13 N Navy Lodge Jacksonville ▲2 +4.1%
14 D Drury Hotels logo Drury Hotels +3.2%
15 W WoodSpring Suites logo WoodSpring Suites ▼1 +2.7%
  • Courtyard by Marriott
  • Hampton Inn & Suites
  • Great Wolf Lodge
  • Choice Hotels
  • Hilton
  • Marriott
  • SpringHill Suites
  • Other tracked chains

Store footprint

Store map

8,213 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Courtyard by Marriott (421)
  • Hampton Inn & Suites (353)
  • Great Wolf Lodge (21)
  • Choice Hotels (400)
  • Hilton (101)
  • Marriott (163)
  • SpringHill Suites (202)
  • Other tracked chains

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.