Growth
Fairfield by Marriott against its category
The biggest tracked US hotels chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fairfield by Marriott's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Courtyard by Marriott
|
-6.2% |
| 2 |
H
Hampton Inn & Suites
|
-4.2% |
| 3 |
G
Great Wolf Lodge
|
+6.1% |
| 4 |
M
Marriott
|
-4.7% |
| 5 |
H
Hilton
|
-3.5% |
| 6 |
C
Choice Hotels
|
-8.3% |
| 7 |
S
SpringHill Suites
|
-3.3% |
| 8 |
H
Hilton Garden Inn
|
-5.5% |
| 9 |
H
Holiday Inn Express & Suites
|
+1.1% |
| 10 |
R
Residence Inn
|
-4.8% |
| 47 |
F
Fairfield by Marriott
|
+16.0% |
Share of tracked category spend, indexed
Store footprint
Store map
38 tracked Fairfield by Marriott locations across 18 US states.
Tracked stores by state
- Florida 5
- North Carolina 4
- Virginia 4
- Georgia 3
- Texas 3
- California 2
- Indiana 2
- Ohio 2
- Pennsylvania 2
- South Carolina 2
- Tennessee 2
- Colorado 1
- Delaware 1
- Maryland 1
- Michigan 1
- Missouri 1
- New Jersey 1
- New York 1
Customer overlap
Who shops at Fairfield by Marriott
Tracked chains Fairfield by Marriott customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends