Growth
Wyndham against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wyndham's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hampton Inn & Suites | -2.2% |
| 2 | Choice Hotels | -5.1% |
| 3 | Courtyard by Marriott | -2.0% |
| 4 | Marriott | -2.9% |
| 5 | Hilton | +0.9% |
| 6 | Fairfield Inn & Suites | +1.6% |
| 7 | Potawatomi Hotel | +6.3% |
| 8 | Residence Inn | +3.0% |
| 9 | Hilton Garden Inn | -2.0% |
| 10 | SpringHill Suites | +0.5% |
| 38 | Wyndham | -5.4% |
Share of tracked category spend, indexed
Store footprint
Store map
60 tracked Wyndham locations across 28 US states. Florida, Texas, and New York hold 37% of them.
Tracked stores by state
- Florida 10
- Texas 7
- New York 5
- California 4
- Georgia 4
- Pennsylvania 3
- Indiana 2
- Michigan 2
- Oklahoma 2
- Virginia 2
- Wisconsin 2
- Arkansas 1
- Colorado 1
- Illinois 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Maryland 1
- Minnesota 1
- North Carolina 1
- Nebraska 1
- Nevada 1
- Ohio 1
- Oregon 1
- Rhode Island 1
- South Carolina 1
- Tennessee 1
- West Virginia 1
Customer overlap
Who shops at Wyndham
Tracked chains Wyndham customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends