Growth
Great Wolf Lodge against its category
The biggest tracked US resort chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Great Wolf Lodge's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Great Wolf Lodge | -4.3% |
| 2 | Disneyland Resort | +4.2% |
| 3 | Graton Resort & Casino | - |
| 4 | Shades of Green | -0.4% |
| 5 | Hilton Hawaiian Village | - |
| 6 | Perfect North Slopes | +15.4% |
| 7 | Hershey Lodge | - |
| 8 | Thunder Valley Casino Resort | +5.3% |
| 9 | Gold Strike Casino Resort | +7.7% |
| 10 | Snowbird | -4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Great Wolf Lodge locations across 18 US states. Ohio, Texas, and California hold 32% of them.
Tracked stores by state
- Ohio 3
- Texas 3
- California 2
- Illinois 2
- North Carolina 2
- Arizona 1
- Colorado 1
- Florida 1
- Georgia 1
- Kansas 1
- Massachusetts 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Pennsylvania 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Great Wolf Lodge
Tracked chains Great Wolf Lodge customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Royal Farms
100
Target
91
Kalahari Resorts & Convention Center
69
Giant Food
67
Hersheypark
62
Weis Markets
60
YMCA
57
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