Growth
Tru by Hilton against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tru by Hilton's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hampton Inn & Suites | -2.2% |
| 2 | Choice Hotels | -5.1% |
| 3 | Courtyard by Marriott | -2.0% |
| 4 | Marriott | -2.9% |
| 5 | Hilton | +0.9% |
| 6 | Fairfield Inn & Suites | +1.6% |
| 7 | Potawatomi Hotel | +6.3% |
| 8 | Residence Inn | +3.0% |
| 9 | Hilton Garden Inn | -2.0% |
| 10 | SpringHill Suites | +0.5% |
| 61 | Tru by Hilton | -5.3% |
Share of tracked category spend, indexed
Store footprint
Store map
76 tracked Tru by Hilton locations across 25 US states. North Carolina, Texas, and Georgia hold 33% of them.
Tracked stores by state
- North Carolina 9
- Texas 9
- Georgia 7
- Florida 6
- New York 5
- Ohio 5
- Virginia 5
- Tennessee 4
- Arkansas 3
- Indiana 3
- South Carolina 3
- Idaho 2
- Kentucky 2
- Mississippi 2
- Arizona 1
- Kansas 1
- Louisiana 1
- Michigan 1
- Minnesota 1
- Missouri 1
- New Hampshire 1
- Nevada 1
- South Dakota 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Tru by Hilton
Tracked chains Tru by Hilton customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends