Trends · data through August 2026

Hotels in California

Iceflower tracks 667 stores from 379 hotels chains in California. The Ritz-Carlton grew fastest over the last year, ahead of Hilton Garden Inn and TownePlace Suites.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
379
Tracked stores
667
Consumer panel
130M+

Growth ranking

Fastest-growing tracked hotels chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Ritz-Carlton and Hilton Garden Inn sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Ritz-Carlton logo The Ritz-Carlton ▲2 +11.0%
2 H Hilton Garden Inn logo Hilton Garden Inn ▲1 +9.9%
3 T TownePlace Suites logo TownePlace Suites ▲1 +7.8%
4 B Best Western logo Best Western ▲1 +6.3%
5 S Super 8 logo Super 8 ▲2 +4.0%
6 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites ▲1 +3.2%
7 S SpringHill Suites logo SpringHill Suites - +2.3%
8 L La Quinta Inn & Suites logo La Quinta Inn & Suites ▲1 +2.0%
9 H Hampton Inn & Suites logo Hampton Inn & Suites - +1.4%
10 M Marriott logo Marriott - -1.3%
11 H Hyatt Regency logo Hyatt Regency ▲1 -1.5%
12 H Hampton by Hilton logo Hampton by Hilton - -3.6%
13 D DoubleTree by Hilton logo DoubleTree by Hilton - -6.4%
14 H Hilton logo Hilton ▲1 -6.9%
15 J JW Marriott logo JW Marriott ▲1 -8.2%
  • Twentynine Palms Inn
  • Hilton
  • Courtyard by Marriott
  • Marriott
  • DoubleTree by Hilton
  • SpringHill Suites
  • Great Wolf Lodge
  • Other tracked chains

Store footprint

Store map

667 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Twentynine Palms Inn (1)
  • Hilton (11)
  • Courtyard by Marriott (36)
  • Marriott (19)
  • DoubleTree by Hilton (25)
  • SpringHill Suites (18)
  • Great Wolf Lodge (2)
  • Other tracked chains

Top tracked chains by store count

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