Trends · data through August 2026

Hotels in Texas

Iceflower tracks 590 stores from 250 hotels chains in Texas. Crowne Plaza grew fastest over the last year, ahead of WoodSpring Suites and Red Roof.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
250
Tracked stores
590
Consumer panel
130M+

Growth ranking

Fastest-growing tracked hotels chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Crowne Plaza and WoodSpring Suites sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Crowne Plaza logo Crowne Plaza ▲2 +17.2%
2 W WoodSpring Suites logo WoodSpring Suites ▲3 +12.5%
3 R Red Roof logo Red Roof - +12.1%
4 A Aloft logo Aloft ▲5 +10.8%
5 H Hampton by Hilton logo Hampton by Hilton - +9.6%
6 H Hilton logo Hilton ▲1 +8.9%
7 H Home2 Suites by Hilton logo Home2 Suites by Hilton ▲4 +8.9%
8 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites - +7.2%
9 W Westin logo Westin ▲1 +7.1%
10 T TownePlace Suites logo TownePlace Suites ▲1 +3.5%
11 H Holiday Inn logo Holiday Inn ▲1 +3.1%
12 S Sheraton logo Sheraton ▲1 +2.9%
13 G Gateway Inn ▲1 +2.7%
14 H Hyatt Place logo Hyatt Place - +2.4%
15 A AC Hotel logo AC Hotel - +0.5%
  • Hilton
  • Courtyard by Marriott
  • Great Wolf Lodge
  • SpringHill Suites
  • Hyatt Regency
  • Marriott
  • JW Marriott
  • Other tracked chains

Store footprint

Store map

590 tracked store locations in Texas. The 7 largest tracked chains are highlighted.

  • Hilton (14)
  • Courtyard by Marriott (36)
  • Great Wolf Lodge (2)
  • SpringHill Suites (20)
  • Hyatt Regency (7)
  • Marriott (15)
  • JW Marriott (4)
  • Other tracked chains

Top tracked chains by store count

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