Growth
Hotel Indigo against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hotel Indigo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hampton Inn & Suites | -2.2% |
| 2 | Choice Hotels | -5.1% |
| 3 | Courtyard by Marriott | -2.0% |
| 4 | Marriott | -2.9% |
| 5 | Hilton | +0.9% |
| 6 | Fairfield Inn & Suites | +1.6% |
| 7 | Potawatomi Hotel | +6.3% |
| 8 | Residence Inn | +3.0% |
| 9 | Hilton Garden Inn | -2.0% |
| 10 | SpringHill Suites | +0.5% |
| 69 | Hotel Indigo | +1.2% |
Share of tracked category spend, indexed
Store footprint
Store map
38 tracked Hotel Indigo locations across 20 US states. Texas, California, and Florida hold 26% of them.
Tracked stores by state
- Texas 4
- California 3
- Florida 3
- Georgia 3
- New York 3
- Pennsylvania 3
- Louisiana 2
- Michigan 2
- Minnesota 2
- Tennessee 2
- Washington 2
- Colorado 1
- Indiana 1
- Maryland 1
- Missouri 1
- Mississippi 1
- North Carolina 1
- Ohio 1
- South Carolina 1
- Wisconsin 1
Customer overlap
Who shops at Hotel Indigo
Tracked chains Hotel Indigo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Cherryland Electric Cooperative
100
Oryana Community Co-op
95
Oleson's Food Stores
80
Tom's Food Market
79
Columbus Regional Health
47
Cork Liquors
44
Smokey Point Commissary
28
Publix
25
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