Trends · data through September 2026

Food & Drink trends in Napa, CA

Iceflower tracks 519 stores from 477 food & drink chains in Napa, CA. McDonald's grew fastest over the last year, ahead of Starbucks and Jack in the Box.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
477
Tracked stores
519
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. McDonald's and Starbucks sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 McDonald's - +7.9%
2 Starbucks - -0.5%
3 Jack in the Box - -3.6%
4 Taco Bell - -5.8%
5 Jamba ▲1 -10.8%
6 Round Table Pizza ▲1 -32.4%
7 Sterling Vineyards ▼2 -66.0%

Store footprint

Store map

519 tracked store locations in Napa, CA, colored by category. The top 5 chains by store count run 27 of the 519 stores (5%); 455 of the 477 tracked chains have a single store here. 23% of the tracked food & drink stores here are wineries, against 0.9% across California.

Top tracked chains by store count

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