Growth
Fosters Freeze against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fosters Freeze's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 37 | Fosters Freeze | -2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
57 tracked Fosters Freeze locations across 2 US states. California holds 98% of them.
Tracked stores by state
- California 56
- Georgia 1
Customer overlap
Who shops at Fosters Freeze
Tracked chains Fosters Freeze customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Hardester's Market
100
Uncle Buddy's Pumps
99
Foods Etc IGA
84
Big Valley Market and Fuel
78
Mendo Mill & Lumber Co
60
Pomo Pumps
57
Marvals Sentry Market
57
La Monarca Market
40
Oliver's Market
40
Keil's Food Store
37
More trends