Growth
At Home against its category
The biggest tracked US home decor chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks At Home's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | At Home | -4.5% |
| 2 | Cost Plus World Market | - |
| 3 | Kirkland's | -2.1% |
| 4 | Old Time Pottery | -62.1% |
| 5 | World Market | - |
| 6 | Blinds To Go | -34.3% |
| 7 | Visual Comfort & Co. | +7.2% |
| 8 | Colorize INC | - |
| 9 | Magnolia Market | - |
| 10 | EverLights | - |
Share of tracked category spend, indexed
Store footprint
Store map
274 tracked At Home locations across 40 US states. Texas, California, and Florida hold 26% of them.
Tracked stores by state
- Texas 44
- California 13
- Florida 13
- Georgia 13
- New York 13
- Ohio 12
- Indiana 11
- Pennsylvania 11
- Illinois 10
- Virginia 10
- Michigan 9
- Tennessee 9
- Arizona 8
- North Carolina 8
- New Jersey 8
- Alabama 6
- Colorado 6
- Maryland 6
- Missouri 6
- Massachusetts 5
- Utah 5
- Washington 5
- Wisconsin 5
- Kentucky 4
- Minnesota 4
- Oklahoma 4
- Louisiana 3
- Mississippi 3
- Arkansas 2
- Connecticut 2
- Iowa 2
- Kansas 2
- Nebraska 2
- New Mexico 2
- South Carolina 2
- South Dakota 2
- Idaho 1
- Montana 1
- Nevada 1
- Rhode Island 1
Customer overlap
Who shops at At Home
Tracked chains At Home customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
HomeGoods
100
H-E-B
91
Hobby Lobby
81
Kirkland's
58
Homesense
52
Dillard's
51
Nebraska Furniture Mart
43
Target
41
Sam's Club
39
More trends