Growth
Fleet Feet against its category
The biggest tracked US sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fleet Feet's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Nike | +4.2% |
| 2 | Foot Locker | +6.2% |
| 3 | JD Sports | +7.5% |
| 4 | Hibbett Sports | -3.5% |
| 5 | Champs Sports | +3.9% |
| 6 | DTLR | -0.2% |
| 7 | adidas | - |
| 8 | SNIPES | +14.5% |
| 9 | Fleet Feet | +11.7% |
| 10 | New Balance | +13.3% |
Share of tracked category spend, indexed
Store footprint
Store map
191 tracked Fleet Feet locations across 39 US states and DC. California, North Carolina, and Texas hold 27% of them.
Tracked stores by state
- California 18
- North Carolina 17
- Texas 16
- New York 13
- Ohio 10
- Florida 8
- Tennessee 8
- Indiana 7
- Missouri 7
- South Carolina 7
- Illinois 6
- Alabama 5
- Georgia 5
- New Jersey 5
- Virginia 5
- Colorado 4
- Kansas 4
- Kentucky 4
- Michigan 4
- Washington 4
- Arizona 3
- Maryland 3
- Mississippi 3
- Wisconsin 3
- District of Columbia 2
- Idaho 2
- Maine 2
- Oklahoma 2
- Pennsylvania 2
- Utah 2
- Arkansas 1
- Connecticut 1
- Iowa 1
- Louisiana 1
- Massachusetts 1
- Nebraska 1
- New Hampshire 1
- New Mexico 1
- Oregon 1
- Vermont 1
Customer overlap
Who shops at Fleet Feet
Tracked chains Fleet Feet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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