Growth
Lands' End against its category
The biggest tracked US family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lands' End's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Old Navy | -1.8% |
| 2 | Rainbow Shops | +2.9% |
| 3 | Uniqlo | - |
| 4 | Levi's | -3.8% |
| 5 | Gap | +10.2% |
| 6 | Shoe Dept. | -6.5% |
| 7 | Cato Fashions | -0.8% |
| 8 | Citi Trends | +1.4% |
| 9 | K&G Fashion Superstore | -0.1% |
| 10 | Tommy Hilfiger | -4.9% |
| 49 | Lands' End | +5.1% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Lands' End locations across 7 US states. California, Wisconsin, and Florida hold 60% of them.
Tracked stores by state
- California 3
- Wisconsin 2
- Florida 1
- Illinois 1
- Massachusetts 1
- Ohio 1
- Pennsylvania 1
Customer overlap
Who shops at Lands' End
Tracked chains Lands' End customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Kuhn's Market
100
Poor Richard's Public House
96
T-Bone's Market Place
88
Best Feeds Garden Centers
84
Giant Eagle
62
Hahn Nursery
53
Soergel Orchards
53
Wagner's Market
49
Riverstone Books
40
Sesame Inn
37
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