Growth
Villa Italian Kitchen against its category
The biggest tracked US pizza chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Villa Italian Kitchen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Domino's Pizza | +1.7% |
| 2 | Little Caesars | -5.7% |
| 3 | Papa John's Pizza | +3.3% |
| 4 | Pizza Hut | -5.2% |
| 5 | Marco's Pizza | +8.0% |
| 6 | MOD Pizza | -16.2% |
| 7 | Jet's Pizza | -30.0% |
| 8 | Hungry Howie's Pizza | -3.2% |
| 9 | Donatos Pizza | +5.5% |
| 10 | Blaze Pizza | -5.4% |
| 40 | Villa Italian Kitchen | +18.0% |
Share of tracked category spend, indexed
Store footprint
Store map
61 tracked Villa Italian Kitchen locations across 21 US states. California, Texas, and Florida hold 38% of them.
Tracked stores by state
- California 8
- Texas 8
- Florida 7
- Nevada 6
- Virginia 4
- Washington 4
- Arizona 3
- Colorado 3
- North Carolina 3
- New York 3
- Illinois 2
- Connecticut 1
- Iowa 1
- Louisiana 1
- Michigan 1
- New Jersey 1
- Ohio 1
- Oklahoma 1
- Pennsylvania 1
- Tennessee 1
- Wisconsin 1
Customer overlap
Who shops at Villa Italian Kitchen
Tracked chains Villa Italian Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
King Soopers
100
Market 32
35
Fareway
22
Hoosic Valley Shop & Save
22
Fred the Butcher
21
Aguilar's Meat Market
19
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