Trends · data through September 2026

Retail & consumer trends in Harrisonburg, VA

Iceflower tracks 1,119 stores from 954 retail and consumer chains in Harrisonburg, VA. Tractor Supply Co. grew fastest over the last year, ahead of Dollar Tree and Starbucks.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
954
Tracked stores
1,119
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tractor Supply Co. and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Tractor Supply Co. ▲4 +18.4%
2 Dollar Tree ▲1 +3.6%
3 Starbucks ▲1 +1.6%
4 CVS Pharmacy - -0.8%
5 Dollar General ▲1 -3.1%
6 Massanutten Resort - -3.4%
7 Walgreens ▲2 -5.5%
8 Walmart - -6.1%
9 Burger King ▲2 -6.4%
10 AutoZone ▲1 -7.9%
11 Food Lion - -9.3%
12 McDonald's - -10.4%
13 Virginia ABC - -11.0%
14 Dunkin' - -14.2%
15 Rockingham Cooperative - -15.4%

Store footprint

Store map

1,119 tracked store locations in Harrisonburg, VA, colored by category group. The top 5 chains by store count run 62 of the 1,119 stores (6%); 904 of the 954 tracked chains have a single store here. 8% of the tracked stores here are in grocery & convenience, against 6% across Virginia.

Top tracked chains by store count

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