Trends · data through September 2026

Retail & consumer trends in Roanoke, VA

Iceflower tracks 2,337 stores from 1,743 retail and consumer chains in Roanoke, VA. Valvoline Instant Oil Change grew fastest over the last year, ahead of Burger King and Goodwill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,743
Tracked stores
2,337
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Valvoline Instant Oil Change and Burger King sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Valvoline Instant Oil Change ▲6 +7.4%
2 Burger King ▲4 +5.1%
3 Goodwill ▲2 +4.3%
4 Marathon ▲1 +3.5%
5 Exxon ▲1 +2.7%
6 Circle K ▲5 +2.1%
7 Family Dollar ▲3 +1.1%
8 Macado's ▲3 +1.1%
9 Enterprise Rent-A-Car ▲1 -0.3%
10 Firestone Complete Auto Care ▲5 -1.1%
11 Advance Auto Parts - -1.5%
12 Murphy USA - -1.5%
13 Bojangles' - -2.6%
14 Food Lion - -3.1%
15 CVS Pharmacy ▲1 -3.2%

Store footprint

Store map

2,337 tracked store locations in Roanoke, VA, colored by category group. The top 5 chains by store count run 112 of the 2,337 stores (5%); 1,565 of the 1,743 tracked chains have a single store here. 7% of the tracked stores here are in grocery & convenience, against 6% across Virginia.

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