Trends · data through August 2026

Retail & consumer trends in Roanoke, VA

Iceflower tracks 1,007 stores from 642 retail and consumer chains in Roanoke, VA. Tractor Supply Co. grew fastest over the last year, ahead of Marathon and Food Lion.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
642
Tracked stores
1,007
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tractor Supply Co. and Marathon sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Tractor Supply Co. logo Tractor Supply Co. ▲2 +19.3%
2 M Marathon logo Marathon ▲1 +18.7%
3 F Food Lion logo Food Lion - +15.1%
4 F Firehouse Subs logo Firehouse Subs ▲2 +15.1%
5 J Jersey Mike's Subs logo Jersey Mike's Subs ▲4 +15.0%
6 W Waffle House logo Waffle House - +14.6%
7 P Pancho Mexican Restaurant ▲4 +14.6%
8 D Dunkin' logo Dunkin' ▲2 +14.5%
9 K Kroger logo Kroger - +14.1%
10 E El Rodeo ▲1 +14.0%
11 C Circle K logo Circle K ▲2 +13.7%
12 D Dollar General logo Dollar General ▲1 +13.3%
13 S Sheetz logo Sheetz - +12.5%
14 L Lowe's Home Improvement logo Lowe's Home Improvement - +10.8%
15 G Goodwill logo Goodwill ▲2 +9.8%

Store footprint

Store map

1,007 tracked store locations in Roanoke, VA, colored by category group.

Top tracked chains by store count

More trends

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