Trends · data through August 2026

Retail trends in Trenton-Princeton, NJ

Iceflower tracks 192 stores from 143 retail chains in Trenton-Princeton, NJ. Dollar Tree grew fastest over the last year, ahead of Rainbow Shops and The Home Depot.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
143
Tracked stores
192
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Rainbow Shops sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree ▲1 +15.7%
2 R Rainbow Shops logo Rainbow Shops ▲1 +15.6%
3 T The Home Depot logo The Home Depot - +13.1%
4 F Five Below logo Five Below - +13.0%
5 B Burlington logo Burlington - +5.4%
6 D Dollar General logo Dollar General - +0.4%
7 R Ross Dress for Less logo Ross Dress for Less ▼1 -1.9%
8 W Walmart logo Walmart - -2.0%
9 H Hallmark logo Hallmark ▲1 -18.1%
10 P Party City logo Party City ▼2 -69.2%
  • Clothing Store
  • Discount Store
  • Department Store
  • Shoe Store
  • Specialty Store
  • Second Hand Shop
  • Pet Store
  • Other categories

Store footprint

Store map

192 tracked store locations in Trenton-Princeton, NJ, colored by category.

  • Clothing Store (35)
  • Discount Store (23)
  • Department Store (16)
  • Shoe Store (14)
  • Specialty Store (13)
  • Second Hand Shop (9)
  • Pet Store (9)
  • Other categories

Top tracked chains by store count

More trends

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