Trends · data through September 2026

Retail trends in Trenton-Princeton, NJ

Iceflower tracks 375 stores from 294 retail chains in Trenton-Princeton, NJ. Dollar Tree grew fastest over the last year, ahead of Ross Dress for Less and Bath & Body Works.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
294
Tracked stores
375
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Ross Dress for Less sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar Tree - +16.8%
2 Ross Dress for Less - +12.0%
3 Bath & Body Works - +10.7%
4 Walmart - +9.7%
5 Dollar General - +6.3%
6 Rainbow Shops - +4.7%
7 Sherwin-Williams - +3.7%
8 The Home Depot - +1.8%
9 Burlington - +1.0%
10 Family Dollar - -1.2%
11 Kucker Haney Paint CO - -1.8%
  • Discount Store
  • Home Improvement Center
  • Women's Contemporary
  • Specialty Store
  • Sporting Goods Store
  • Flower Shop
  • Vape & Tobacco Shops
  • Other categories

Store footprint

Store map

375 tracked store locations in Trenton-Princeton, NJ, colored by category. The top 5 chains by store count run 40 of the 375 stores (11%); 253 of the 294 tracked chains have a single store here. 4% of the tracked retail stores here are vape & tobacco shops, against 5% across New Jersey.

  • Discount Store (43)
  • Home Improvement Center (22)
  • Women's Contemporary (17)
  • Specialty Store (17)
  • Sporting Goods Store (15)
  • Flower Shop (15)
  • Vape & Tobacco Shops (14)
  • Other categories

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →