Trends · data through September 2026

Retail & consumer trends in Trenton-Princeton, NJ

Iceflower tracks 2,586 stores from 2,135 retail and consumer chains in Trenton-Princeton, NJ. Sunoco grew fastest over the last year, ahead of Dollar Tree and QuickChek.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,135
Tracked stores
2,586
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sunoco and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Sunoco ▲4 +15.6%
2 Dollar Tree - +14.7%
3 QuickChek - +14.5%
4 Advance Auto Parts ▲4 +13.8%
5 LUKOIL ▲1 +12.0%
6 Ross Dress for Less - +9.9%
7 Bath & Body Works ▲1 +8.7%
8 AutoZone ▲1 +8.4%
9 Walmart - +7.7%
10 Auntie Anne's ▲2 +7.4%
11 America's Best Contacts & Eyeglasses ▲1 +5.9%
12 Starbucks - +5.7%
13 Enterprise Rent-A-Car - +5.3%
14 Dollar General - +4.4%
15 Wawa - +4.3%

Store footprint

Store map

2,586 tracked store locations in Trenton-Princeton, NJ, colored by category group. The top 5 chains by store count run 74 of the 2,586 stores (3%); 1,959 of the 2,135 tracked chains have a single store here.

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