Trends · data through August 2026

Retail & consumer trends in Trenton-Princeton, NJ

Iceflower tracks 1,301 stores from 1,019 retail and consumer chains in Trenton-Princeton, NJ. Rainbow Shops grew fastest over the last year, ahead of Dollar Tree and The Home Depot.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,019
Tracked stores
1,301
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Rainbow Shops and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Rainbow Shops logo Rainbow Shops - +13.5%
2 D Dollar Tree logo Dollar Tree ▲4 +13.5%
3 T The Home Depot logo The Home Depot - +11.1%
4 F Five Below logo Five Below ▲2 +10.9%
5 A Advance Auto Parts logo Advance Auto Parts ▲2 +10.2%
6 B Bath & Body Works logo Bath & Body Works - +9.3%
7 J Jersey Mike's Subs logo Jersey Mike's Subs ▲2 +7.7%
8 Q QuickChek logo QuickChek ▲2 +4.2%
9 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +4.0%
10 S ShopRite logo ShopRite - +3.6%
11 B Burlington logo Burlington ▲2 +3.4%
12 C Chick-fil-A logo Chick-fil-A ▲2 +2.6%
13 D Dairy Queen logo Dairy Queen - +1.7%
14 W Wawa logo Wawa - +0.6%
15 U United States Postal Service logo United States Postal Service - -0.2%

Store footprint

Store map

1,301 tracked store locations in Trenton-Princeton, NJ, colored by category group.

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