Trends · data through September 2026

Food & Drink trends in Trenton-Princeton, NJ

Iceflower tracks 847 stores from 700 food & drink chains in Trenton-Princeton, NJ. Auntie Anne's grew fastest over the last year, ahead of Playa Bowls and Starbucks.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
700
Tracked stores
847
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Auntie Anne's and Playa Bowls sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Auntie Anne's - +9.7%
2 Playa Bowls ▲1 +8.9%
3 Starbucks ▲1 +8.0%
4 Moe's Southwest Grill ▲1 +6.5%
5 Rita's Italian Ice & Frozen Custard ▼1 +6.3%
6 IHOP ▲1 +5.5%
7 Five Guys ▲1 +4.5%
8 McDonald's - +3.3%
9 Subway - +3.1%
10 Chick-fil-A - +1.6%
11 Burger King ▲1 -0.9%
12 Chicken Holiday - -1.0%
13 Guatepan Bakery - -1.2%
14 Dunkin' - -3.0%
15 Wendy's - -3.9%

Store footprint

Store map

847 tracked store locations in Trenton-Princeton, NJ, colored by category. The top 5 chains by store count run 56 of the 847 stores (7%); 647 of the 700 tracked chains have a single store here. 7% of the tracked food & drink stores here are sandwich & sub shops, against 5% across New Jersey.

Top tracked chains by store count

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