Trends · data through September 2026

Retail trends in Vineland, NJ

Iceflower tracks 154 stores from 114 retail chains in Vineland, NJ. Rainbow Shops grew fastest over the last year, ahead of Dollar General and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
114
Tracked stores
154
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Rainbow Shops and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Rainbow Shops - +18.9%
2 Dollar General - +7.3%
3 Dollar Tree - +6.1%
4 Walmart - +1.2%
5 Old Navy - -1.5%
6 Family Dollar - -6.2%
  • Discount Store
  • Sporting Goods Store
  • Family & Value Apparel
  • Hardware Store
  • Vape & Tobacco Shops
  • Flower Shop
  • Furniture Store
  • Other categories

Store footprint

Store map

154 tracked store locations in Vineland, NJ, colored by category. The top 5 chains by store count run 38 of the 154 stores (25%); 103 of the 114 tracked chains have a single store here. 25% of the tracked retail stores here are discount stores, against 10% across New Jersey.

  • Discount Store (39)
  • Sporting Goods Store (9)
  • Family & Value Apparel (8)
  • Hardware Store (6)
  • Vape & Tobacco Shops (6)
  • Flower Shop (6)
  • Furniture Store (5)
  • Other categories

Top tracked chains by store count

More trends

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