Trends · data through September 2026

Grocery & Convenience trends in Trenton-Princeton, NJ

Iceflower tracks 217 stores from 200 grocery & convenience chains in Trenton-Princeton, NJ.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
200
Tracked stores
217
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. ShopRite and ALDI sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 ShopRite - -2.7%
2 ALDI - -4.4%
  • Liquor Store
  • Other grocery stores
  • Supermarkets
  • Corner Stores & Bodegas
  • Farm
  • Discount Grocers
  • Farmers Market
  • Other categories

Store footprint

Store map

217 tracked store locations in Trenton-Princeton, NJ, colored by category. The top 5 chains by store count run 16 of the 217 stores (7%); 189 of the 200 tracked chains have a single store here. 6% of the tracked grocery & convenience stores here are farms, against 3% across New Jersey.

  • Liquor Store (71)
  • Other grocery stores (48)
  • Supermarkets (26)
  • Corner Stores & Bodegas (15)
  • Farm (13)
  • Discount Grocers (9)
  • Farmers Market (7)
  • Other categories

Top tracked chains by store count

  • 1 ShopRite 6
  • 2 ALDI 4
  • 3 Quick Stop 2
  • 4 HK Liquors 2
  • 5 New Family Liquors 2
  • 6 Save A Lot 2
  • 7 Joe Canal's Discount Liquor Outlet 2
  • 8 Edible Arrangements 2
  • 9 Bottle King 2
  • 10 Speedy Mart 2
  • 11 ACME Markets 2
  • 12 Bienvenido Market 1
  • 13 Lee Turkey Farm 1
  • 14 Gregory Liquor Store 1
  • 15 Guatemex Supermercado 1
  • 16 Rocky's Liquor Mart 1
  • 17 Dr. Auntie's Gourmet Popcorn 1
  • 18 Adriano's Liquors 1
  • 19 Olden Deli Grocery 1
  • 20 Brothers Deli & Grocery 1
  • 21 Mc Caffrey's West Windsor 1
  • 22 Martinez Liquors 1
  • 23 Family Mini Market 1
  • 24 McCaffrey's Wine and Spirits 1
  • 25 Kerr's Kornstand 1
  • 26 Colonial Farms 1
  • 27 Moonshot Farm 1
  • 28 Latinos Mini Market 1
  • 29 Krauszer's 1
  • 30 New Way Deli Market 1
  • 31 Welsh Farms Food Store 1
  • 32 Hightstown Liquors 1
  • 33 Madina Halal Meat and Grocery 1
  • 34 Familia Latina Minimarket 1
  • 35 Family Super Market 1
  • 36 City Beef Co 1
  • 37 Kyle Family Farm 1
  • 38 Express Grocery & Grill 1
  • 39 Food King 1
  • 40 La Casa Liquors 1
  • 41 Victor's Meat Market 1
  • 42 Jaquez Deli Market 1
  • 43 Rodriguez Deli Grocery 1
  • 44 Gray's Wine & Liquor Store 1
  • 45 Nassau Liquors Grape & Grain 1
  • 46 Collado Rodriguez Grocery 1
  • 47 Carter Liquor Store 1
  • 48 John Hart Farms 1
  • 49 Kim's Market 1
  • 50 Village Farms 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.