Trends · data through August 2026

Grocery & Convenience trends in Trenton-Princeton, NJ

Iceflower tracks 178 stores from 147 grocery & convenience chains in Trenton-Princeton, NJ. QuickChek grew fastest over the last year, ahead of ShopRite and Wawa.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
147
Tracked stores
178
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. QuickChek and ShopRite sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Q QuickChek logo QuickChek - +0.9%
2 S ShopRite logo ShopRite - +0.3%
3 W Wawa logo Wawa - -2.6%
4 7 7-Eleven logo 7-Eleven - -9.1%

Store footprint

Store map

178 tracked store locations in Trenton-Princeton, NJ, colored by category.

Top tracked chains by store count

  • 1 W Wawa logo Wawa 10
  • 2 7 7-Eleven logo 7-Eleven 7
  • 3 S ShopRite logo ShopRite 5
  • 4 Q QuickChek logo QuickChek 5
  • 5 H HK Liquors 2
  • 6 B Bottle King logo Bottle King 2
  • 7 S Speedy Mart 2
  • 8 S Save A Lot logo Save A Lot 2
  • 9 A ALDI logo ALDI 2
  • 10 N New Family Liquors 2
  • 11 A ACME Markets logo ACME Markets 2
  • 12 J Joe Canal's Discount Liquor Outlet logo Joe Canal's Discount Liquor Outlet 2
  • 13 F Franklin Corner Liquors 1
  • 14 Y Yardville Inn Liquor Store 1
  • 15 C Country Farm 1
  • 16 R Roebling Liquors 1
  • 17 P Prospect Liquor Store 1
  • 18 M M & D Fine Wines and Liquors 1
  • 19 C Cherry Grove Farm logo Cherry Grove Farm 1
  • 20 B Big E Liquor Store 1
  • 21 R Reyes Supermarket 1
  • 22 M Mecca Halal Meat 1
  • 23 O Olsson's Fine Foods 1
  • 24 S Sabor Caribeno Deli & Groceries 1
  • 25 G Greenwood Wine & Liquor 1
  • 26 H Hightstown Liquors 1
  • 27 M Mama Grifa Deli 1
  • 28 V Varsity Liquors 1
  • 29 J John's Liquor Store 1
  • 30 L Lamberton Liquors 1
  • 31 S Sunrise Farm 1
  • 32 A Authentic Food Store 1
  • 33 P P & P Liquor Locker 1
  • 34 P Public Wine Beer Spirits 1
  • 35 B Black Forest Acres 1
  • 36 H HoneyBaked Ham Company logo HoneyBaked Ham Company 1
  • 37 E Evergreen Princeton 1
  • 38 R Rittman's Bar & Liquor 1
  • 39 D Dee Dee's Lounge & Liquor Store 1
  • 40 F Fernandez Super Market 1
  • 41 L Los Amigos Grocery 1
  • 42 L La Familia 1
  • 43 R RM Liquor and Bar 1
  • 44 P Pulaski Meats 1
  • 45 C Chickadee Creek Farm 1
  • 46 N Noelia Deli and Grocery 1
  • 47 M Mexico Lindo Mini Market 1
  • 48 B Brothers Deli & Grocery 1
  • 49 F Friend Deli Market 1
  • 50 F Family Mini Market 1

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