Trends · data through September 2026

Retail trends in Allentown-Bethlehem-Easton, PA-NJ

Iceflower tracks 922 stores from 651 retail chains in Allentown-Bethlehem-Easton, PA-NJ. Ace Hardware grew fastest over the last year, ahead of Burlington and Goodwill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
651
Tracked stores
922
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ace Hardware and Burlington sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Ace Hardware ▲2 +16.0%
2 Burlington ▲3 +15.7%
3 Goodwill ▲2 +15.2%
4 Hobby Lobby ▲1 +13.7%
5 Five Below ▲2 +13.5%
6 Dollar General ▲1 +10.5%
7 Tractor Supply Co. - +9.8%
8 Spirit Halloween ▲2 +9.7%
9 True Value ▲2 +9.2%
10 Harbor Freight Tools - +8.1%
11 Dollar Tree - +7.8%
12 Ross Dress for Less ▲1 +7.2%
13 The Home Depot - +3.7%
14 Barnes & Noble ▼1 +2.5%
15 Condoms Galore ▲2 +1.3%

Store footprint

Store map

922 tracked store locations in Allentown-Bethlehem-Easton, PA-NJ, colored by category. The top 5 chains by store count run 95 of the 922 stores (10%); 562 of the 651 tracked chains have a single store here. 7% of the tracked retail stores here are specialty stores, against 5% across Pennsylvania.

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