Trends · data through August 2026

Retail trends in Allentown-Bethlehem-Easton, PA-NJ

Iceflower tracks 485 stores from 285 retail chains in Allentown-Bethlehem-Easton, PA-NJ. GameStop grew fastest over the last year, ahead of Marshalls and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
285
Tracked stores
485
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. GameStop and Marshalls sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G GameStop logo GameStop ▲1 +15.4%
2 M Marshalls logo Marshalls - +12.4%
3 H Hobby Lobby logo Hobby Lobby ▲1 +12.2%
4 F Five Below logo Five Below ▲1 +10.3%
5 T Tractor Supply Co. logo Tractor Supply Co. - +7.6%
6 A Ace Hardware logo Ace Hardware ▲2 +7.0%
7 T The Home Depot logo The Home Depot - +6.9%
8 D Dollar General logo Dollar General - +6.3%
9 D Dollar Tree logo Dollar Tree - +5.7%
10 L Lowe's Home Improvement logo Lowe's Home Improvement - +4.8%
11 H Harbor Freight Tools logo Harbor Freight Tools ▲1 +3.5%
12 G Goodwill logo Goodwill ▲1 +3.0%
13 B Barnes & Noble logo Barnes & Noble ▼1 +2.7%
14 M Michaels logo Michaels ▲2 -0.4%
15 H Hallmark logo Hallmark - -1.0%

Store footprint

Store map

485 tracked store locations in Allentown-Bethlehem-Easton, PA-NJ, colored by category.

Top tracked chains by store count

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