Growth
Piercing Pagoda against its category
The biggest tracked US jewelry stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Piercing Pagoda's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pandora
|
+0.8% |
| 2 |
K
Kay Jewelers
|
+2.7% |
| 3 |
T
Tiffany & Co.
|
-3.1% |
| 4 |
P
Piercing Pagoda
|
-3.3% |
| 5 |
K
Kendra Scott
|
-3.8% |
| 6 |
J
James Avery Artisan Jewelry
|
+3.8% |
| 7 |
J
Jared
|
+8.0% |
| 8 |
S
Shane Co.
|
+5.5% |
| 9 |
D
David Yurman
|
+11.9% |
| 10 |
C
Cartier
|
-21.8% |
Share of tracked category spend, indexed
Store footprint
Store map
104 tracked Piercing Pagoda locations across 25 US states.
Tracked stores by state
- Virginia 13
- Florida 12
- Pennsylvania 12
- Maryland 9
- Ohio 7
- Texas 7
- New Jersey 6
- California 5
- Georgia 5
- North Carolina 4
- New York 3
- Washington 3
- Delaware 2
- Illinois 2
- South Carolina 2
- Utah 2
- Wisconsin 2
- Arizona 1
- Colorado 1
- Iowa 1
- Indiana 1
- Kentucky 1
- Michigan 1
- Missouri 1
- Tennessee 1
Customer overlap
Who shops at Piercing Pagoda
Tracked chains Piercing Pagoda customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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