Growth
Piercing Pagoda against its category
The biggest tracked US jewelry stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Piercing Pagoda's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kay Jewelers
|
+1.2% |
| 2 |
P
Pandora
|
+1.1% |
| 3 |
J
Jared
|
-3.6% |
| 4 |
Z
Zales
|
-5.4% |
| 5 |
T
Tiffany & Co.
|
-7.8% |
| 6 |
C
Cartier
|
- |
| 7 |
P
Piercing Pagoda
|
-7.7% |
| 8 |
J
James Avery Artisan Jewelry
|
+4.5% |
| 9 | D Diamonds Direct | -4.1% |
| 10 |
D
David Yurman
|
+13.3% |
Share of tracked category spend, indexed
Store footprint
Store map
369 tracked Piercing Pagoda locations across 40 US states.
Tracked stores by state
- Florida 42
- California 31
- Texas 26
- New Jersey 21
- New York 21
- Pennsylvania 19
- Virginia 19
- North Carolina 18
- Ohio 18
- Maryland 14
- Illinois 13
- Georgia 11
- Washington 10
- Arizona 8
- Colorado 7
- Connecticut 7
- Indiana 7
- South Carolina 7
- Tennessee 7
- Kentucky 6
- Michigan 6
- Massachusetts 5
- Nevada 5
- Alabama 4
- Oregon 4
- Wisconsin 4
- West Virginia 4
- Delaware 3
- Iowa 3
- Kansas 3
- Minnesota 3
- New Hampshire 3
- New Mexico 2
- Utah 2
- Arkansas 1
- Louisiana 1
- Maine 1
- Missouri 1
- Mississippi 1
- Rhode Island 1
Customer overlap
Who shops at Piercing Pagoda
Tracked chains Piercing Pagoda customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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