Growth
Orvis against its category
The biggest tracked US tactical, hunting & fishing chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Orvis's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | 5.11 Tactical | -3.9% |
| 2 | Turner's Outdoorsman | +5.0% |
| 3 | Fin Feather Fur Outfitters | +4.1% |
| 4 | Orvis | -23.6% |
| 5 | General Jackson's Inc | +2.4% |
| 6 | Mohawk Army Navy | +0.8% |
| 7 | Smith Farm Supply | +12.7% |
| 8 | SITKA Gear | +9.7% |
| 9 | Englund Marine & Industrial Supply | - |
| 10 | Bucks & Jakes Outfitters | +13.0% |
Share of tracked category spend, indexed
Store footprint
Store map
85 tracked Orvis locations across 33 US states. Texas, Pennsylvania, and Tennessee hold 25% of them.
Tracked stores by state
- Texas 9
- Pennsylvania 6
- Tennessee 6
- Virginia 6
- North Carolina 5
- New York 4
- Ohio 4
- South Carolina 4
- Alabama 3
- California 3
- Georgia 3
- Vermont 3
- Arizona 2
- Colorado 2
- Connecticut 2
- Illinois 2
- Maine 2
- Michigan 2
- New Jersey 2
- Wisconsin 2
- Delaware 1
- Florida 1
- Indiana 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Minnesota 1
- Missouri 1
- Mississippi 1
- New Mexico 1
- Oregon 1
- Washington 1
- Wyoming 1
Customer overlap
Who shops at Orvis
Tracked chains Orvis customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Reid's Fine Foods
100
Great Outdoor Provision Co.
96
Yellow Umbrella Provisions
80
Libbie Market
77
Gus Mayer
76
Peter Millar
74
Forest Hills Foods
70
Blackhawk Hardware
68
J.McLaughlin
61
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