Growth
Orvis against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Orvis's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+6.9% |
| 2 |
B
Burlington
|
+2.6% |
| 3 |
O
Old Navy
|
-0.4% |
| 4 |
A
American Eagle
|
-7.1% |
| 5 |
V
Victoria's Secret
|
+3.7% |
| 6 |
L
lululemon
|
+13.8% |
| 7 |
H
H&M
|
-4.8% |
| 8 |
M
Men's Wearhouse
|
-0.2% |
| 9 |
Z
Zara
|
-0.8% |
| 10 |
B
Bealls
|
-0.7% |
| 94 |
O
Orvis
|
-12.6% |
Share of tracked category spend, indexed
Store footprint
Store map
86 tracked Orvis locations across 33 US states.
Tracked stores by state
- Texas 9
- Pennsylvania 6
- Tennessee 6
- Virginia 6
- North Carolina 5
- New York 5
- Ohio 4
- South Carolina 4
- Alabama 3
- California 3
- Georgia 3
- Vermont 3
- Arizona 2
- Colorado 2
- Connecticut 2
- Illinois 2
- Maine 2
- Michigan 2
- New Jersey 2
- Wisconsin 2
- Delaware 1
- Florida 1
- Indiana 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Minnesota 1
- Missouri 1
- Mississippi 1
- New Mexico 1
- Oregon 1
- Washington 1
- Wyoming 1
Customer overlap
Who shops at Orvis
Tracked chains Orvis customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Londonderry Village Market
100
R
Reid's Fine Foods
72
G
Great Outdoor Provision Co.
72
Y
Yellow Umbrella Provisions
58
L
Libbie Market
56
Libbie Market
56
B
Blackhawk Hardware
52
F
Fitzgerald's Foods
48
More trends