Growth
Party Fair against its category
The biggest tracked US party & seasonal chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Party Fair's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Spirit Halloween | - |
| 2 | Phantom Fireworks | - |
| 3 | TNT Fireworks | - |
| 4 | Zurchers | - |
| 5 | Shelton Fireworks | - |
| 6 | Party City | -92.6% |
| 7 | Mr W Fireworks | - |
| 8 | Keystone Fireworks | - |
| 9 | Jabs Fireworks | - |
| 10 | Alamo Fireworks | - |
| 19 | Party Fair | - |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Party Fair locations across 3 US states. New Jersey holds 80% of them.
Tracked stores by state
- New Jersey 12
- Pennsylvania 2
- Oregon 1
Customer overlap
Who shops at Party Fair
Tracked chains Party Fair customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
McCaffrey's Food Market
100
ShopRite
60
McCaffrey's Food Markets
54
Black River Veterinary Hospital
49
Livoti's Old World Market
46
Lenny's Silverton Market
43
Ramsey Liquors
42
Organnons Natural Market
41
Adorn Me
38
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