Growth
Rita's Italian Ice & Frozen Custard against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rita's Italian Ice & Frozen Custard's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
601 tracked Rita's Italian Ice & Frozen Custard locations across 30 US states and DC. Pennsylvania, New Jersey, and Maryland hold 63% of them.
Tracked stores by state
- Pennsylvania 201
- New Jersey 106
- Maryland 74
- Florida 52
- Virginia 21
- Delaware 19
- South Carolina 14
- New York 13
- Ohio 13
- California 12
- Texas 10
- North Carolina 8
- Connecticut 7
- Georgia 6
- Michigan 6
- Alabama 5
- District of Columbia 5
- Indiana 5
- Arizona 4
- Colorado 4
- Illinois 4
- Minnesota 2
- Utah 2
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Missouri 1
- Nevada 1
- Oklahoma 1
- Tennessee 1
- West Virginia 1
Customer overlap
Who shops at Rita's Italian Ice & Frozen Custard
Tracked chains Rita's Italian Ice & Frozen Custard customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends