Growth
Carvel Ice Cream against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Carvel Ice Cream's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 22 | Carvel Ice Cream | -5.7% |
Share of tracked category spend, indexed
Store footprint
Store map
261 tracked Carvel Ice Cream locations across 9 US states and 1 territory. New York, New Jersey, and Florida hold 88% of them.
Tracked stores by state
- New York 154
- New Jersey 43
- Florida 33
- Connecticut 19
- Pennsylvania 3
- Puerto Rico 3
- Virginia 3
- California 1
- Michigan 1
- Nevada 1
Customer overlap
Who shops at Carvel Ice Cream
Tracked chains Carvel Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends