Growth
La Parrilla against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Parrilla's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked La Parrilla locations across 8 US states. Oregon, California, and New Jersey hold 58% of them.
Tracked stores by state
- Oregon 3
- California 2
- New Jersey 2
- Alabama 1
- Florida 1
- Georgia 1
- New York 1
- Wisconsin 1
Customer overlap
Who shops at La Parrilla
Tracked chains La Parrilla customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Gather Natural Market
100
Authentic Food Store
94
Atascadero Inn
94
Stagecoach Liquor
84
Suprema Meat Market
82
Two Flags
76
Templeton Market & Deli
75
Street Side Ale House and Eatery
58
Ancient Owl Beer Garden
56
Valley Fresh Market
47
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