Growth
Bubbakoo's Burritos against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bubbakoo's Burritos's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 24 | Bubbakoo's Burritos | -5.9% |
Share of tracked category spend, indexed
Store footprint
Store map
142 tracked Bubbakoo's Burritos locations across 17 US states. New Jersey, Florida, and Maryland hold 56% of them.
Tracked stores by state
- New Jersey 50
- Florida 17
- Maryland 13
- New York 13
- Ohio 13
- Pennsylvania 10
- Connecticut 6
- Tennessee 4
- Georgia 3
- Delaware 2
- Illinois 2
- Michigan 2
- New Hampshire 2
- Utah 2
- Kentucky 1
- North Carolina 1
- West Virginia 1
Customer overlap
Who shops at Bubbakoo's Burritos
Tracked chains Bubbakoo's Burritos customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends