Growth
Chuck E. Cheese against its category
The biggest tracked US family entertainment restaurants by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chuck E. Cheese's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuck E. Cheese | +0.1% |
| 2 | Peter Piper Pizza | -0.8% |
| 3 | Rainforest Cafe | +5.5% |
| 4 | John's Incredible Pizza | -3.6% |
| 5 | Mr Gatti's Pizza | -15.2% |
| 6 | Bullwinkles at the Galleria | -12.4% |
| 7 | Medieval Times Dinner & Tournament | -3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
507 tracked Chuck E. Cheese locations across 45 US states. California, Texas, and Florida hold 36% of them.
Tracked stores by state
- California 79
- Texas 74
- Florida 32
- New York 22
- Illinois 20
- Ohio 19
- Pennsylvania 18
- Virginia 16
- Georgia 14
- Maryland 14
- New Jersey 14
- North Carolina 13
- Indiana 12
- Michigan 12
- Tennessee 11
- Alabama 10
- Washington 10
- Louisiana 9
- Missouri 9
- Colorado 8
- Wisconsin 8
- Arkansas 7
- Massachusetts 7
- Nevada 7
- Arizona 6
- Kentucky 6
- Oklahoma 6
- Minnesota 5
- Mississippi 5
- South Carolina 5
- Kansas 4
- Connecticut 3
- Hawaii 3
- New Mexico 3
- Oregon 3
- Delaware 2
- Iowa 2
- Utah 2
- Alaska 1
- Idaho 1
- Montana 1
- Nebraska 1
- New Hampshire 1
- Rhode Island 1
- West Virginia 1
Customer overlap
Who shops at Chuck E. Cheese
Tracked chains Chuck E. Cheese customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends