Growth
Tous Les Jours against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tous Les Jours's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
143 tracked Tous Les Jours locations across 30 US states and DC. California, New York, and New Jersey hold 31% of them.
Tracked stores by state
- California 21
- New York 13
- New Jersey 11
- Virginia 11
- Pennsylvania 9
- Texas 8
- Georgia 7
- Illinois 7
- Massachusetts 6
- Maryland 6
- Florida 4
- North Carolina 4
- Ohio 4
- Oregon 4
- Colorado 3
- Michigan 3
- Washington 3
- Indiana 2
- Kansas 2
- Minnesota 2
- Nevada 2
- Utah 2
- Alabama 1
- Arizona 1
- Connecticut 1
- District of Columbia 1
- Iowa 1
- Missouri 1
- Nebraska 1
- Oklahoma 1
- Tennessee 1
Customer overlap
Who shops at Tous Les Jours
Tracked chains Tous Les Jours customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends