Trends · data through September 2026

Leisure & Travel trends in Roanoke, VA

Iceflower tracks 126 stores from 116 leisure & travel chains in Roanoke, VA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
116
Tracked stores
126
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 Choice Hotels - -30.1%
  • Hotels & Rentals
  • Park
  • Golf Course
  • Museum
  • Marina
  • Entertainment Location
  • Motel
  • Other categories

Store footprint

Store map

126 tracked store locations in Roanoke, VA, colored by category. The top 5 chains by store count run 11 of the 126 stores (9%); 107 of the 116 tracked chains have a single store here.

  • Hotels & Rentals (34)
  • Park (9)
  • Golf Course (8)
  • Museum (7)
  • Marina (6)
  • Entertainment Location (5)
  • Motel (5)
  • Other categories

Top tracked chains by store count

  • 1 Choice Hotels 3
  • 2 Motel 6 2
  • 3 Affordable Corporate Suites 2
  • 4 Roanoke 2
  • 5 GameStop 2
  • 6 Holiday Inn 2
  • 7 Holiday Inn Express & Suites 2
  • 8 Super 8 2
  • 9 Hampton Inn & Suites 2
  • 10 Science Museum of Western Virginia 1
  • 11 Riverside Park 1
  • 12 The Depot Lodge 1
  • 13 Moose Lodge 1
  • 14 Philpott Marina 1
  • 15 Roanoke River Blueway 1
  • 16 Roanoke Range and Training 1
  • 17 Grandin Village 1
  • 18 Kid's Square 1
  • 19 Brookside Park 1
  • 20 Performance Pickleball ROA 1
  • 21 Salem Municipal Golf Course 1
  • 22 Ashley Plantation 1
  • 23 Taubman Museum of Art 1
  • 24 Vinton Bowling Center 1
  • 25 The Country 1
  • 26 Baymont Salem Roanoke Area 1
  • 27 The Lemon Hotel 1
  • 28 Terror Manor 1
  • 29 Playtime Roanoke 1
  • 30 Jefferson Center 1
  • 31 The VR Center 1
  • 32 Travelodge 1
  • 33 Putt Putt Golf & Games 1
  • 34 AMC Theatres 1
  • 35 Mommytime Indoor Playground 1
  • 36 Elks Lodge 1
  • 37 Defy Roanoke 1
  • 38 Star City Lights 1
  • 39 Hyatt Place Roanoke Airport/Valley View Mall 1
  • 40 Blue Ridge Indie Market 1
  • 41 Universal Kempo Karate Schools Association 1
  • 42 Mill Mountain Park 1
  • 43 Mason Creek Greenway Parking 1
  • 44 Star City Comedy Club 1
  • 45 Botetourt County Elections 1
  • 46 Spring Run Swim Club 1
  • 47 Redwood Motel 1
  • 48 Roanoke Pinball Museum 1
  • 49 Brookside Par 3 Golf Course 1
  • 50 Stonegate Swim Club 1

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