Growth
El Rodeo against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Rodeo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 13 | El Rodeo | -3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
91 tracked El Rodeo locations across 33 US states. Indiana, Texas, and Pennsylvania hold 35% of them.
Tracked stores by state
- Indiana 12
- Texas 12
- Pennsylvania 8
- Virginia 8
- Maine 4
- California 3
- Georgia 3
- North Carolina 3
- Ohio 3
- Arizona 2
- Florida 2
- Iowa 2
- Illinois 2
- Kansas 2
- Kentucky 2
- Louisiana 2
- Missouri 2
- Mississippi 2
- Oklahoma 2
- Washington 2
- Alaska 1
- Colorado 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Montana 1
- Nebraska 1
- New Hampshire 1
- New Jersey 1
- Oregon 1
- Tennessee 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at El Rodeo
Tracked chains El Rodeo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Sharkey's Wing and Rib Joint
100
Top of the Stairs
84
Carilion Clinic
58
New Meadows Clipper Mart
49
Karns Quality Foods
40
Karns Foods
37
Bow Street Market
36
3 Agaves Mexican Restaurant
33
Irving Oil
32
Reid Health
32
More trends