Growth
HobbyTown against its category
The biggest tracked US art craft hobby stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks HobbyTown's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hobby Lobby
|
- |
| 2 |
M
Michaels
|
+9.8% |
| 3 |
S
Spirit Halloween
|
-21.4% |
| 4 |
W
Wild Birds Unlimited
|
-3.8% |
| 5 |
W
Warhammer
|
+15.1% |
| 6 | H HobbyTown | -5.2% |
| 7 |
B
Blick Art Materials
|
+12.1% |
| 8 |
C
Craft Warehouse
|
+15.8% |
| 9 |
T
Tandy Leather
|
-8.7% |
| 10 |
J
Jerry's Artarama
|
+15.5% |
Share of tracked category spend, indexed
Store footprint
Store map
102 tracked HobbyTown locations across 34 US states.
Tracked stores by state
- Texas 12
- Washington 8
- California 6
- Colorado 6
- Ohio 6
- Virginia 6
- Illinois 5
- North Carolina 5
- Florida 4
- Georgia 4
- Indiana 4
- Oklahoma 4
- Kentucky 3
- Nebraska 3
- Tennessee 3
- Wisconsin 3
- Missouri 2
- Oregon 2
- Alabama 1
- Arkansas 1
- Connecticut 1
- Delaware 1
- Iowa 1
- Idaho 1
- Kansas 1
- Maryland 1
- Michigan 1
- Minnesota 1
- New Hampshire 1
- New Jersey 1
- Pennsylvania 1
- South Carolina 1
- South Dakota 1
- Utah 1
Customer overlap
Who shops at HobbyTown
Tracked chains HobbyTown customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
ABU Games
92
ABU Games
92
T
Tower of Games
65
Tower of Games
65
T
Through The Decades
35
More trends