Chain · United States · data through September 2026

HobbyTown

Iceflower tracks 106 HobbyTown stores across 34 US states. It ranks #3 of 36 tracked US collectibles & hobby chains by card spend. Its share of tracked category spend moved -1.8% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
106
States
34
Category
Collectibles & Hobby
Category rank
#3

Growth

HobbyTown against its category

The biggest tracked US collectibles & hobby chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks HobbyTown's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 BoxLunch +1.8%
2 Warhammer -0.7%
3 HobbyTown -1.8%
4 Disney Store +17.3%
5 The Exchange 0.0%
6 Newbury Comics +11.9%
7 Vintage Stock +14.7%
8 Game Haven -
9 Coliseum of Comics +12.0%
10 MINI -56.5%

Share of tracked category spend, indexed

100 90.7 2024 Q4 2026 Q3

Store footprint

Store map

106 tracked HobbyTown locations across 34 US states. Texas, Washington, and Colorado hold 25% of them.

Customer overlap

Who shops at HobbyTown

Tracked chains HobbyTown customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

Lin's Market 100
Digby's Market 51
Lin's Fresh Market 50
Boulevard Home Furnishings 43
Carter's Market 37
Lin's Marketplace 36
Shivwits Convenience Store 36
Buck's Ace 35
BlvdHome 32

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