Growth
HobbyTown against its category
The biggest tracked US art craft hobby stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks HobbyTown's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hobby Lobby
|
+6.9% |
| 2 |
M
Michaels
|
-0.0% |
| 3 |
J
JOANN Fabric and Craft Stores
|
-23.3% |
| 4 |
S
Spirit Halloween
|
-35.0% |
| 5 |
W
Wild Birds Unlimited
|
-4.6% |
| 6 | H HobbyTown | -0.8% |
| 7 |
W
Warhammer
|
+10.4% |
| 8 |
B
Blick Art Materials
|
-3.2% |
| 9 |
C
Craft Warehouse
|
+17.6% |
| 10 |
J
Jerry's Artarama
|
+3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
57 tracked HobbyTown locations across 25 US states.
Tracked stores by state
- Texas 8
- Illinois 5
- Georgia 4
- Ohio 4
- Virginia 4
- Washington 4
- California 3
- Kentucky 3
- Nebraska 3
- Colorado 2
- Indiana 2
- North Carolina 2
- Alabama 1
- Arkansas 1
- Delaware 1
- Florida 1
- Iowa 1
- Idaho 1
- Kansas 1
- Maryland 1
- New Jersey 1
- Pennsylvania 1
- Tennessee 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at HobbyTown
Tracked chains HobbyTown customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lin's Market
100
Lin's Market
100
I
IAFCJ St George
62
L
Lin's Marketplace
60
D
Digby's Market
55
B
BlvdHome
48
BlvdHome
48
S
Shivwits Convenience Store
43
B
Buck's Ace
38
S
St George Nail
38
C
Carter's Market
35
More trends