Growth
Wild Willy's Fireworks against its category
The biggest tracked US party & seasonal chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wild Willy's Fireworks's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Spirit Halloween
|
- |
| 2 |
P
Phantom Fireworks
|
- |
| 3 |
T
TNT Fireworks
|
- |
| 4 |
Z
Zurchers
|
- |
| 5 | S Shelton Fireworks | - |
| 6 |
P
Party City
|
-95.1% |
| 7 | M Mr W Fireworks | - |
| 8 | K Keystone Fireworks | - |
| 9 | J Jabs Fireworks | - |
| 10 | A Alamo Fireworks | - |
| 13 | W Wild Willy's Fireworks | - |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Wild Willy's Fireworks locations across 2 US states.
Customer overlap
Who shops at Wild Willy's Fireworks
Tracked chains Wild Willy's Fireworks customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hy-Vee Pharmacy
65
Hy-Vee Pharmacy
65
H
Hyvee Floral Shop
57
B
Baker's Fuel
56
B
Baker's
55
O
Offutt Commissary
46
Offutt Commissary
46
V
Vala's Pumpkin Patch
38
Vala's Pumpkin Patch
38
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