Trends · data through August 2026

Retail trends in Lincoln, NE

Iceflower tracks 60 stores from 39 retail chains in Lincoln, NE. Goodwill grew fastest over the last year, ahead of Menards and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
39
Tracked stores
60
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Menards sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Goodwill logo Goodwill - +9.6%
2 M Menards logo Menards - +0.7%
3 W Walmart logo Walmart - -4.5%
4 T Target logo Target - -6.3%
5 D Dollar General logo Dollar General - -7.3%
  • Department Store
  • Discount Store
  • Hardware Store
  • Smoke Shop
  • Art Craft Hobby Store
  • Second Hand Shop
  • Clothing Store
  • Other categories

Store footprint

Store map

60 tracked store locations in Lincoln, NE, colored by category.

  • Department Store (15)
  • Discount Store (6)
  • Hardware Store (6)
  • Smoke Shop (5)
  • Art Craft Hobby Store (5)
  • Second Hand Shop (4)
  • Clothing Store (4)
  • Other categories

Top tracked chains by store count

More trends

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