Trends · data through September 2026

Retail trends in Lincoln, NE

Iceflower tracks 233 stores from 182 retail chains in Lincoln, NE. Tractor Supply Co. grew fastest over the last year, ahead of Dollar General and Menards.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
182
Tracked stores
233
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tractor Supply Co. and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Tractor Supply Co. - +9.0%
2 Dollar General - +7.6%
3 Menards - +4.1%
4 Target - +1.1%
5 Dollar Tree - -1.4%
6 Walmart - -3.5%
7 Earl May Garden Center ▲1 -6.8%
8 Westlake Ace Hardware - -10.8%
9 Office Depot - -17.4%
10 True Value ▼1 -24.3%
  • Discount Store
  • Vape & Tobacco Shops
  • Hardware Store
  • Bookstore
  • Big-Box & General Merchandise
  • Shoe Stores & Footwear Brands
  • Thrift Stores
  • Other categories

Store footprint

Store map

233 tracked store locations in Lincoln, NE, colored by category. The top 5 chains by store count run 29 of the 233 stores (12%); 156 of the 182 tracked chains have a single store here. 8% of the tracked retail stores here are discount stores, against 18% across Nebraska.

  • Discount Store (19)
  • Vape & Tobacco Shops (18)
  • Hardware Store (14)
  • Bookstore (13)
  • Big-Box & General Merchandise (9)
  • Shoe Stores & Footwear Brands (9)
  • Thrift Stores (8)
  • Other categories

Top tracked chains by store count

More trends

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