Trends · data through August 2026

Food & Drink trends in McAllen-Edinburg-Mission, TX

Iceflower tracks 1,171 stores from 651 food & drink chains in McAllen-Edinburg-Mission, TX. Palenque Grill grew fastest over the last year, ahead of Texas Roadhouse and Tortilleria Bertha.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
651
Tracked stores
1,171
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Palenque Grill and Texas Roadhouse sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Palenque Grill ▲5 +17.6%
2 T Texas Roadhouse logo Texas Roadhouse ▲5 +15.4%
3 T Tortilleria Bertha ▲2 +15.3%
4 T Taco Bell logo Taco Bell ▲5 +13.8%
5 L Luby's logo Luby's ▲6 +12.4%
6 D Dutch Bros Coffee logo Dutch Bros Coffee ▲2 +11.8%
7 A Auntie Anne's logo Auntie Anne's ▲1 +11.7%
8 C Chili's Grill & Bar logo Chili's Grill & Bar - +10.3%
9 S Snowball Express ▲3 +8.0%
10 C Chick-fil-A logo Chick-fil-A - +7.0%
11 G Golden Chick logo Golden Chick ▲1 +4.9%
12 L La Reynera Bakery ▲2 +4.8%
13 O Olive Garden logo Olive Garden ▲1 +4.6%
14 D Dairy Queen logo Dairy Queen ▲3 +3.6%
15 T Taco Palenque logo Taco Palenque - +3.4%

Store footprint

Store map

1,171 tracked store locations in McAllen-Edinburg-Mission, TX, colored by category.

Top tracked chains by store count

More trends

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