Growth
Taco Palenque against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Palenque's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 12 | Taco Palenque | - |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked Taco Palenque locations across 1 US state. All of them are in Texas.
Tracked stores by state
- Texas 30
Customer overlap
Who shops at Taco Palenque
Tracked chains Taco Palenque customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H-E-B
100
Variety Meats
43
Aguilar's Meat Market
38
City of Laredo
37
Junior's Supermarket
34
Webb County Tax Office
32
El Tigre
31
Tacos Kissi
31
YUMM
31
Bolillos Cafe
30
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