Growth
Golden Chick against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Golden Chick's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
| 12 | Golden Chick | -0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
268 tracked Golden Chick locations across 8 US states. Texas, Oklahoma, and Louisiana hold 97% of them.
Tracked stores by state
- Texas 239
- Oklahoma 14
- Louisiana 7
- Mississippi 3
- New York 2
- Florida 1
- Kansas 1
- New Jersey 1
Customer overlap
Who shops at Golden Chick
Tracked chains Golden Chick customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H-E-B
100
Tom Thumb
58
Jenny's Beauty Supply
45
Brookshire's
44
Whataburger
40
Farmers Electric Cooperative
36
Rosa's Cafe
30
QuikTrip
30
Taco Casa
29
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