Trends · data through September 2026

Grocery & Convenience trends in McAllen-Edinburg-Mission, TX

Iceflower tracks 395 stores from 322 grocery & convenience chains in McAllen-Edinburg-Mission, TX. H-E-B grew fastest over the last year, ahead of Tortilleria Valentina and Tortillas Aries llc.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
322
Tracked stores
395
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. H-E-B and Tortilleria Valentina sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H-E-B - +16.1%
2 Tortilleria Valentina ▲2 -15.8%
3 Tortillas Aries llc ▲1 -17.1%
4 El Grano De Oro ▼1 -18.5%
5 Holiday Wine and Liquor - -18.7%
6 Aguilar's Meat Market - -20.3%
7 Junior's Supermarket - -23.1%
8 Build A Prep - -24.1%
9 Spec's Wines, Spirits & Finer Foods - -25.3%
10 Feldmans - -27.4%
11 La Michoacana Meat Market ▼2 -29.8%
12 El Tigre Foodstores - -32.1%

Store footprint

Store map

395 tracked store locations in McAllen-Edinburg-Mission, TX, colored by category. The top 5 chains by store count run 42 of the 395 stores (11%); 293 of the 322 tracked chains have a single store here. 10% of the tracked grocery & convenience stores here are butcher shops, against 4% across Texas.

Top tracked chains by store count

  • 1 H-E-B 18
  • 2 Watermill Express 10
  • 3 Junior's Supermarket 6
  • 4 La Michoacana Meat Market 4
  • 5 Spec's Wines, Spirits & Finer Foods 4
  • 6 Tortilleria Valentina 4
  • 7 El Tigre Foodstores 4
  • 8 Feldmans 4
  • 9 Aguilar's Meat Market 4
  • 10 Build A Prep 3
  • 11 Tortillas Aries llc 3
  • 12 El Grano De Oro 3
  • 13 Holiday Wine and Liquor 3
  • 14 Liquor 101 2
  • 15 Supermercados Morelos 2
  • 16 One Stop Shop 2
  • 17 El Torito Meat Market 2
  • 18 Varo's Drive Thru 2
  • 19 Earth Born Market 2
  • 20 Bob Starks Beef Shop 2
  • 21 La Mexico 2
  • 22 WB Liquors & Wine 2
  • 23 Mini Max 2
  • 24 Jessies Meat Market 2
  • 25 Sam's Club 2
  • 26 El Tigre Food Store 2
  • 27 La Ganadera Gourmet Meat Market 2
  • 28 Vera's King O Meats 2
  • 29 El Tigre Food Store 12 1
  • 30 Ninfa's Snacks & More 1
  • 31 El Jinete Drive Thru 1
  • 32 La Duena Drive Thru 1
  • 33 Xpress Stop Drive In 1
  • 34 El Queek Queek Corral 1
  • 35 Alejandro 1
  • 36 Mi Bodega wholesale 1
  • 37 Cheers Wine and Liquor 1
  • 38 Rolo's Number 3 Drive Thru 1
  • 39 Saenz Drive Thru 1
  • 40 KMC Food Mart 1
  • 41 El Torito Drive Thru 1
  • 42 Mireles Mid Valley Farms Produce 1
  • 43 La Florida 1
  • 44 Tortillería San José 1
  • 45 Emma’s Tortilleria Drive Thru 1
  • 46 Steel Mart 1
  • 47 Liquor Shop 1
  • 48 A2Z Liquors 1
  • 49 Tagle's Mini Mart 1
  • 50 San Marcos Country Store 1

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