Trends · data through September 2026

Gas & Auto trends in Appleton, WI

Iceflower tracks 182 stores from 99 gas & auto chains in Appleton, WI. O'Reilly Auto Parts grew fastest over the last year, ahead of Pioneer Quick Lube and Exxon.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
99
Tracked stores
182
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gas & auto chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. O'Reilly Auto Parts and Pioneer Quick Lube sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 O'Reilly Auto Parts ▲1 +13.4%
2 Pioneer Quick Lube - +13.0%
3 Exxon - +12.7%
4 Circle K ▼1 +9.1%
5 Shell - +8.2%
6 Marathon - +3.9%
7 Kwik Trip - +0.5%
8 MotoMart Convenience Stores - +0.1%
9 BP - -9.7%
10 AutoZone - -9.9%
11 Advance Auto Parts - -21.5%

Store footprint

Store map

182 tracked store locations in Appleton, WI, colored by category. The top 5 chains by store count run 60 of the 182 stores (33%); 76 of the 99 tracked chains have a single store here. 8% of the tracked gas & auto stores here are car washes, against 5% across Wisconsin.

Top tracked chains by store count

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